Associate of The Video Team
When customers are looking for a business or service, they want to find out what is on offer. Most of the time they will search the internet, find a website and look at pictures and text. What we do is go one stage further, by providing a film with a story which enriches the customer experience and leaves a positive and memorable impression. A 2STEP media film on your website and social media will give viewers a better understanding of what your company is about - making them more likely to choose you.
When used as a training aid, the information can be delivered in an easily accessbible way, which, for most people, helps them to learn and retain information effectively and enjoyably. For larger companies, the video can also be used on your internal network, so that employees can access the training from their desktops.
Today's 'Butterfly Generation' flitters from one link to another on the internet, only pausing to maybe watch a video or read a headline.
2STEP media can provide a metaphorical net and tantalising flower to attract and catch the butterflies.
Word of mouth has always been a great way to get new business, or re-connect with old customers.
Social media, such as YouTube, Facebook, LinkedIn and Twitter is the modern equivalent.
How many times has a new customer used your company because they were recommended by a friend? I’m sure you have done the same yourself for a favourite restaurant or place to go. We all find it more comforting to go with something we know, or think, will be dependable.
Did you know that companies who actively use social media are many times more likely to have increased brand recognition, improved customer loyalty, more opportunities to gain new customers and higher ‘initial enquiry to sale’ rates. Furthermore, these companies will have higher perceived authority, increased traffic to their website, decreased advertising costs, better insight into what customers think – and customers will be given a richer experience. Scroll down to 'How social media can benefit your business' if you want the long explanation!
People are increasingly using ‘the web’ to enable their social life, as their main source of information and their entertainment of choice. More and more people are turning away from television to watch videos posted on the likes of Youtube. Not only do these films become shared, but they are often a topic of conversation and occasionally a news item. Internet browsing and YouTube or Facebook viewing is more likely to happen on mobile devices than ever before, so access becomes both immediate and frequent.
Increased Brand Recognition
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognisable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
Improved customer loyalty
Companies who engage on social media enjoy higher loyalty from their customers. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in turning I infrequent or ex-customers into being brand loyal. An American study found that 53% of those who follow brands in social media are more loyal to those brands.
More Opportunities to gain new customers
Every post you make on a social media platform is an opportunity for customers to start using you. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a website or shop visit and eventually becoming a customer. Not every interaction with your company results in a conversion, but every positive interaction increases the likelihood of an eventual conversion
Social media marketing results in higher ‘enquiry to sale’ rates
Perhaps the most significant way this happens is its humanising element; the fact that a company becomes more human by interacting in social media channels. Social media is a place where companies can act like people do, and this is important because people like doing business with other people; not with companies.
Studies have shown that social media has a 100% higher ‘enquiry to sale’ rate than conventional marketing in, say, newspapers or with flyers. A higher number of social media followers tends to improve trust and credibility in your brand, providing ‘social proof’ that your company is reliable.
Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your company name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative you will seem to new users.
Increased Inbound Traffic
Without social media, the number of internet users visiting your website is limited to people already familiar with your brand and individuals searching for keywords you might be included in. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more enquiries and more sales.
Decreased Advertising Costs
84% of companies using social media found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for advertising on something as large as social media.
Richer Customer Experiences
Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologise publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
Improved Customer Insights
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.