What we do
Bringing images to life
Each film is individual because we all have a unique story to tell
2STEP media provides a cost-effective promotional video service
Your video can be used on websites, but more importantly can be ‘posted’ onto social media sites and emailed to clients. The uploaded film will give online viewers a richer understanding of what you offer. Unlike a paper flyer through the door - which usually goes straight from floor to recycling - your existing customers are likely to re-post to other people, who re-post to more people and so on. Videos can also be used for training, or shown in reception areas, conferences and exhibitions.
Promotional Videos - Training Videos - Documentary Videos - School Productions
Scroll down to find out why it works!
Working with you
Discuss needs
Storyboard
Script
Planning
Finalising
The Shoot
Set up equipment
Rehearse
Record
Keep from under your feet!
Leave as we found
Post-production
Edit video footage
Choose music
Show client rough cut
Finalise video
Deliver in chosen format
Working with you
We work closely to understand your requirements and how you want to see your business promoted, before coming up with ‘storyboards’ of how ideas will translate into the finished video and how it might look. We write the script or help you to do so. Once everything is agreed, we record, edit and post-produce the video. When you are happy with the edited film, we provide the final version in a format suitable for where it is to be used, such as on your website or YouTube.
The Shoot
We record using HD cameras, lighting and high quality sound equipment as required and our award-winning experience ensures the creative input and smooth running of the shoot. At the agreed time, we arrive and setup, before going over any last minute requirements with you. We rehearse and record everything needed to make the video, then 'it's a wrap'. We plan the day so that any disruption to your normal business is kept to a minimum.
Editing and Post-production
We edit the video using industry standard software, adding extra sound, animation and visual effects as required. We record commentary and help you choose music as needed. Picture quality is adjusted, special effects added and sound mixed to enhance and get the most from the components. You will be shown the video, then make any changes to the edit. Once you are happy, the final version can be supplied in a format to suit your requirements.
Promotional Videos - Highlight your business
Different types of promotional video include:
Video testimonials
Services you offer clients
Advertising on digital signage
Promotion and product launches
Showing your business in action
Product case study and demonstrations
Possible uses include:
A way to support sales
Direct mailings
DVDs or websites
As part of a marketing package
On a marketing stand
As part of a presentation
Showing on digital signage in shopping centres or on displays at your offices
Product demonstration and 'how to' guides on your website or social media
Benefits include:
Increases customer awareness of your company
Creates a memorable image associated with your company
More sales from first contact by clients thanks to the contents shown
Demonstration of the product/service in action
Showing a long production process in a moment
Training Videos - Educate and entertain
Different types of training video include:
Communication with staff
Staff motivation and training
Customer Service
Health and safety
Product assembly and usage tutorials
Possible uses include:
Social Media and Web pages
Published as internal communication
Used in training sessions or training seminars
Included with the product packaging
Benefits include:
Increase productivity and reduction of resource wastage
Correct execution of tasks
Workflows or processes are shown clearly and coherently
It gives a stimulus ion further discussion
It increases efficiency
It averts potential problems
it improves company standards
it spreads important information in an easily accessible way
Documentary Videos - Inspire and motivate
Different types of documentary video include:
Telling the Company story and history
Project or product documentary
Project or product evaluation
What happens 'backstage'
In-depth collection
Possible uses include:
Videowalls or monitors at exhibitions and trade fairs
TV broadcast
Social Media and Web pages
Part of a presentation
Reception and corporate events
Historic record of an evenits
DVD or commercial rights for re-use of video content
Benefits include:
Inspires and motivates staff or customers, involving and inspiring them
Gives an honest and transparent message about who you are
Reporting of a project's impact
Increase in awareness for staff, the public and customers
Why it works
Using video to tell your story
Films give viewers and potential customers a richer
understanding and a clearer idea of what you offer
2STEP media makes videos for promotion and training
When customers are looking for a business or service, they want to find out what is on offer. Most of the time they will search the internet, find a website and look at pictures and text. What we do is go one stage further, by providing a film with a story which enriches the customer experience and leaves a positive and memorable impression. A 2STEP media film on your website and social media will give viewers a better understanding of what your company is about - making them more likely to choose you.
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When used as a training aid, the information can be delivered in an easily accessbible way, which, for most people, helps them to learn and retain information effectively and enjoyably. For larger companies, the video can also be used on your internal network, so that employees can access the training from their desktops.
Today's 'Butterfly Generation' flitters from one link to another on the internet, only pausing to maybe watch a video or read a headline.
2STEP media can provide a metaphorical net and tantalising flower to attract and catch the butterflies.
'Word of mouth' in the 21st Century
Word of mouth has always been a great way to get new business, or re-connect with old customers.
Social media, such as YouTube, Facebook, LinkedIn and Twitter is the modern equivalent.
How many times has a new customer used your company because they were recommended by a friend? I’m sure you have done the same yourself for a favourite restaurant or place to go. We all find it more comforting to go with something we know, or think, will be dependable.
Did you know that companies who actively use social media are many times more likely to have increased brand recognition, improved customer loyalty, more opportunities to gain new customers and higher ‘initial enquiry to sale’ rates. Furthermore, these companies will have higher perceived authority, increased traffic to their website, decreased advertising costs, better insight into what customers think – and customers will be given a richer experience. Scroll down to 'How social media can benefit your business' if you want the long explanation!
People are increasingly using ‘the web’ to enable their social life, as their main source of information and their entertainment of choice. More and more people are turning away from television to watch videos posted on the likes of Youtube. Not only do these films become shared, but they are often a topic of conversation and occasionally a news item. Internet browsing and YouTube or Facebook viewing is more likely to happen on mobile devices than ever before, so access becomes both immediate and frequent.
How social media can benefit a business
Increased Brand Recognition
Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognisable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.
Improved customer loyalty
Companies who engage on social media enjoy higher loyalty from their customers. Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in turning I infrequent or ex-customers into being brand loyal. An American study found that 53% of those who follow brands in social media are more loyal to those brands.
More Opportunities to gain new customers
Every post you make on a social media platform is an opportunity for customers to start using you. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a website or shop visit and eventually becoming a customer. Not every interaction with your company results in a conversion, but every positive interaction increases the likelihood of an eventual conversion
Social media marketing results in higher ‘enquiry to sale’ rates
Perhaps the most significant way this happens is its humanising element; the fact that a company becomes more human by interacting in social media channels. Social media is a place where companies can act like people do, and this is important because people like doing business with other people; not with companies.
Studies have shown that social media has a 100% higher ‘enquiry to sale’ rate than conventional marketing in, say, newspapers or with flyers. A higher number of social media followers tends to improve trust and credibility in your brand, providing ‘social proof’ that your company is reliable.
Greater Authority
Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your company name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative you will seem to new users.
Increased Inbound Traffic
Without social media, the number of internet users visiting your website is limited to people already familiar with your brand and individuals searching for keywords you might be included in. Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more enquiries and more sales.
Decreased Advertising Costs
84% of companies using social media found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for advertising on something as large as social media.
Richer Customer Experiences
Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologise publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
Improved Customer Insights
Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.
